The History of Black Friday
Black Friday originated in the USA and dates back to the 1960s. The term "Black Friday" was first coined by the Philadelphia police to describe the chaos caused by the massive rush of shoppers after Thanksgiving. Traditionally, the Christmas shopping season begins on this Friday and retailers offer discounts to attract customers to their stores. Over the years, Black Friday has developed into a world-famous shopping event, particularly due to the boom in online retail. Today, the day is not only about bargain hunting, but also about gigantic sales and records in retail and online trading.
Black Week: A unique sales period
Black Week, which culminates on Black Friday, is one of the most important sales events of the year. Consumers are looking for the best deals and companies use the opportunity to boost their sales. And people often start making provisions for Christmas presents.
But what makes this week so special? It's the perfect combination of limited time offers, exclusive discounts and the excitement of the holiday season.
Facts and figures from recent years:
Online sales rose to over $40 billion worldwide during Black Week.
Searches for terms such as “Black Friday deals” and “bargains” increased by up to 80% .
70% of shoppers use mobile devices to search for the best deals.
Every year, online retailers like Amazon show how effective targeted campaigns can be during Black Week. With clearly defined discounts and visible placements, they manage to reach millions of customers.
Why companies rely on Black Week
For businesses, Black Week is a unique opportunity to attract new customers and re-engage existing ones. It's not just a short-term sales boost, but also an opportunity to build long-term relationships.
Tips for successful Google Ads campaigns during Black Week
To ensure that you are successful during this time, we have put together the most important strategies:
Increase budget and bids
Competition during Black Week is huge - and with it, click prices (CPCs) also rise. Plan your budget accordingly to stay visible during the hot phase. Set higher bids for your best keywords to beat the competition.
Use countdown displays
Time pressure is a powerful tool that works particularly well during Black Week. Google Ads offers the option of integrating a countdown into your ads. For example: "Only 2 days left: 30% off [product] - grab it now!"
Start remarketing campaigns
Use Black Week to target customers who have already shown interest in your products. Remarketing allows you to re-reach users who visited your website but did not purchase.
Optimize website/landing pages
Your ads bring customers to your website – but are your landing pages convincing? Make sure they are clearly structured, mobile-optimized and have a clear call to action.
personalize ad texts
Targeted ad copy that emphasizes the benefit to the customer increases the click-through rate (CTR). Examples:
“Black Friday Deal: Save 50% on [product]! Limited time only.”
“Exclusive during Black Week: Free shipping on all orders.”
Challenges and facts about Google Ads during Black Week
While Black Week offers enormous opportunities, it also brings with it some challenges, so optimizing Google Ads campaigns accordingly is essential:
Increased competition: Many companies rely on Google Ads, which can cause click prices to rise sharply. Tip: Focus on niche keywords or regional target groups to advertise efficiently.
Short attention spans: Users compare different offers at lightning speed. Your ads and landing pages must therefore be immediately convincing.
Quick changes: Adjust your campaigns regularly – for example, when a product is sold out or a new offer is added.
Prepare now for the next highlights
While Black Week is in full swing, it is worth looking ahead to the next important periods:
Christmas time: Many shoppers are only now starting to buy gifts. Use the opportunity to reach customers with targeted campaigns.
New Year promotions: The beginning of the year is ideal to get started with new offers.
Your partner for sustainable success: Rexio Digital not only helps you through Black Week, but also with the planning and implementation of long-term strategies.
Get started with us now!
Contact us today to successfully plan and implement your next campaigns. Together we will make the most of your advertising budget.
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